Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
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You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

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Working with the Media
How to Write a Letter to the Editor

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Document Type Letter to the Editor Sample
This template can be tailored for local pitching and publication.
File size: 26.1KB

Document Type Tools of the Trade
This presentation details more long-term media strategy, including media budgets and planning.
File size: 807.4KB

Document Type Taking Your Media Campaign to the Next Level
This presentation details more long-term media strategy, including media budgets and planning.
File size: 7.1MB

Updated: 6.1.06      Printable Printable version

The letters to the editor section of the newspaper is one of the most widely read sections. Responding to an editorial or article that is published in your local paper is a good way to increase awareness about the availability of children's health care coverage.

When writing a letter to the editor, you should:

1. Tie the letter to an outreach event. Editors are interested in printing letters that relate to events happening in the community.

2. Make one clear argument. The piece should be in favor of or critical of a particular position taken by the paper or described in an article.

3. Be specific. The letter should focus on a specific issue that was raised in an article or opinion piece.

4. Cite the article. Be sure to mention the title and date of the article you are responding to within your first two sentences. For example: "Dear Editor, Your recent coverage of [STATE PROGRAM NAME] ("Kids and Coverage," July 13, 2005) was a thoughtful piece..."

5. Stay calm. Use no more than one exclamation point per letter. Do not attack anyone personally. Stick to the facts, and keep the letter respectful.

6. Be brief. Generally, four to six paragraphs is ideal. If you cannot contain the piece to that length, consider asking someone to help you edit it or writing a 750-word op-ed instead.

7. Follow up. If you have sent your letter to the editor and have not heard anything within a week, make a follow-up call to check on its status. Be aware that editors receive hundreds of letters and may not immediately respond to you.

You must include your name, address and daytime phone number in your letter. Instructions for submitting a letter to the editor are usually at the bottom of the page where they appear or on the paper's Web site. Find out from your local paper the best way to send a letter. Some papers like them mailed, others prefer faxes, while others favor e-mails. View a sample letter to the editor.

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