While enrolling uninsured children and parents in health care coverage programs is often the focus of coalitions' efforts, retention is crucial for the long-term health of enrollees. This toolkit includes ideas for communicating about retention, opportunities in outreach, and communications ideas to help enrollees and eligibility workers.
Retention: The Environment
Factors that affect Medicaid and SCHIP retention, ways to improve the renewal process and coalition strategies designed to increase and promote retention.
Retention: The Scope of the Challenge
Many states focus on enrollment instead of retention, and Medicaid and SCHIP are increasingly under fire by the federal and state governments.
Retention: Why Eligible Children Lose Coverage
Children lose coverage for a variety of reasons, including financial, procedural and lifestyle issues. To help raise retention numbers, it is important to understand why children lose coverage.
Retention: Ideas for Improvement
From simplifying the renewal process to engaging in more tailored outreach efforts, ideas for emphasizing retention as an important step in health care coverage enrollment efforts.
Retention: Communications Strategies
Ideas for communications and media outreach, as well as a description of the current landscape of the retention process.
Retention: Gaps in Knowledge
Use these examples as ways to think about how to better improve your message and outreach efforts.