Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
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Are You Uninsured?

You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

Insure Kids Now

Promising Strategies

Arizona - Children's Action Alliance
Using School Lunch Program and Medicaid and SCHIP data to target eligible students
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Covering Kids & Families is no longer open to subscribers. Please visit to sign up for e-mail updates on the issue of the uninsured.

Building Partnerships

Partnering with businesses, organizations, religious congregations and other groups is an essential part of a successful outreach effort. In this section you will find information about forging these important partnerships, as well as some different ideas about whom to partner with.

Available Tutorials on Building Partnerships

Engaging the Business Community, Step 9: Working with the Media
Media exposure helps your business partners gain positive press coverage.

Engaging the Business Community, Step 8: Building Business Relationships
Sustaining relationships and building long-lasting partnerships should be a priority for coalitions and businesses.

Engaging the Business Community, Step 7: Following Up
Businesses are busy, so follow-up is crucial.

Engaging the Business Community, Step 6: Making Contact
Practice makes perfect, but a good initial pitch strategy is crucial to making the sale.

Engaging the Business Community, Step 5: Preparing Your Approach
From preparing the pitch to figuring out whom to contact, it's important to prepare your approach.

Engaging the Business Community, Step 4: Targeting Businesses
Do your homework: Learning about prospective business partners is key to getting them involved in your effort.

Engaging the Business Community, Step 3: Knowing Your Audience
It's important to understand whom you're trying to appeal to, and which businesses will help you achieve that goal.

Engaging the Business Community, Step 2: Your Plan
What do you want to accomplish? What resources do you have, and which do you need?

Engaging the Business Community, Step 1: Getting Started
Think like a business: be results-oriented and understand why business get involved with public education campaigns.

AI/AN: Building Corporate and Organizational Partnerships
Ways to build and engage your partners in your outreach efforts to reach families of uninsured children.

Engaging the Business Community
The business community can be a powerful partner in spreading your message.

Involving Sports in Your Outreach Efforts
Included here are tips on how to approach local sports teams and athletes about participating in events and guidelines on athlete participation in Covering Kids & Familiesevents.

Going to the Community for Outreach Activities
Describes a variety of ways to use existing Back-to-School and other community events and channels to promote the availability of Medicaid and SCHIP.

Working with the Faith Community
Learn how to target the correct people, contact them with confidence, send materials, and follow up; includes template letters to congregation leaders as well as a CKF participation form.

How to Use Interfaith Resources
How to use the Interfaith Toolkit; includes the Interfaith Toolkit templates, including a sample bulletin insert and newsletter articles.

Carta de Presentation

School-Based Outreach: Promising Strategies
Promising strategies about successful school-based outreach efforts.

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