Reaching Your Target Audience

While uninsured, eligible children come from many different groups, several populations are more difficult to reach than others because of language, cultural or other barriers. Here you will find tips on how to conduct outreach to specific groups.

Available Tutorials on Reaching Your Target Audience

AI/AN: Evaluating Your Outreach Efforts
Evaluate your outreach efforts to the AI/AN community.

AI/AN: Outreach Checklist
Provides a step-by-step checklist to help you plan your outreach efforts in AI/AN communities.

AI/AN: Media Outreach and Promotional Materials
Tips on how to reach out to the media and create promotional materials from templates.

AI/AN: Protocol for Working with Tribes
Outlines protocol for working with tribes to ensure that you respect their traditions and conduct yourself appropriately.

AI/AN: Tactics for Reaching Parents in AI/AN Communities
Helpful tactics for tailoring your outreach messages so they resonate with your target audience.

AI/AN: Identifying Outreach Opportunities
Helps you identify opportunities for reaching families through existing events.

AI/AN: Key Messages from AI/AN Research
Outlines key research findings on perceptions of Medicaid and SCHIP among AI/AN families.

AI/AN: Building Corporate and Organizational Partnerships
Ways to build and engage your partners in your outreach efforts to reach families of uninsured children.

Communicating to Parents about Income Eligibility
Finely tuned messages about income eligibility will help parents learn if their kids may qualify for Medicaid or SCHIP.

AI/AN: Introduction to AI/AN Outreach - Health Systems, Values, and Obstacles to Outreach
Brief overview of AI/AN outreach, how Medicaid and SCHIP work in AI/AN communities, and obstacles to outreach.

AI/AN: Understanding the Basics of AI/AN Outreach
An introduction to conducting outreach in AI/AN communities.

AI/AN: Identifying and Working with Community Leaders
Helps you identify and work with a well-known and respected tribe leader, tribal chief, teacher or other trusted community member.

Uninsured Parents: Summary of Findings
Results from focus groups of uninsured parents in major markets across the United States, including information about parents' feelings toward health coverage for their children and themselves, perceptions about Medicaid, SCHIP and the enrollment process, and lessons on how to effectively reach low-income, uninsured parents.