Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
  Robert Wood Johnson Foundation :: Cover the Uninsured Week  
Covering Kids & Families

Site Map
Communications Action Center
Are You Uninsured?

You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

Insure Kids Now

Promising Strategies

New Mexico - New Mexico Covering Kids
Partnering with a utility company to reach out to its customers
Read more

Get Email Updates

Covering Kids & Families is no longer open to subscribers. Please visit to sign up for e-mail updates on the issue of the uninsured.

Paid or Public Service Advertising

Available Tutorials on Paid or Public Service Advertising

Pitching TV and Radio Public Service Announcements
Learn how to effectively pitch public service announcements (PSAs).

Placing PSAs: Getting Started
From identifying media suitable media outlets to preparing your pitch, the first things you need to do to successfully place CKF PSAs.

Placing PSAs: Contact and Follow-Up
From distributing your PSAs to evaluating their impact, the second series of steps you'll need to take to successfully place CKF PSAs.

Placing PSAs: Promising Strategies
Promising Strategies to help you learn how to successfully place CKF PSAs.

Placing PSAs: Industry Profiles: David Ysais
PSA insights from David Ysais, Former President, National Broadcast Association for Community Affairs.

Placing PSAs: Industry Profiles: Harvey Dzodin
PSA insights from Harvey C. Dzodin, Former Vice President of Commercial Standards, ABC, Inc.

Placing PSAs: Industry Profiles: Polly Sherard
PSA insights from Polly Sherard, Former Special Projects Director, WJLA-TV (Washington, D.C.).

Copyright Robert Wood Johnson Foundation

About CKF ::  Policy Center ::  What You Can Do ::  Press Room ::  Communications Action Center
Promising Strategies ::  Materials & Downloads ::  Materiales en Español