|Robert Wood Johnson Foundation :: Cover the Uninsured Week|
You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit insurekidsnow.gov. For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.
Indiana - Indiana Covering Kids & Families
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The content on this page is no longer current. For the most up-to-date information, please visit our Cover the Uninsured Web site: http://covertheuninsured.org/about/bts/2006/
Covering Kids & Families Results
Thanks for a Successful Back-to-School 2006!
Thanks to your good work, the seventh annual Back-to-School Campaign was a great success. The campaign aims to reach families during the back-to-school season with the message that low-cost and free health care coverage is available for their eligible, uninsured children. This year community organizations, corporations, national supporters, local businesses, faith groups, individuals and Robert Wood Johnson Foundation grantees came together to promote low-cost and free health care coverage available through Medicaid and the State Children's Health Insurance Program (SCHIP). Following are results from this year's campaign:
A total of 102,100 calls were made to the national 1(877) KIDS-NOW hotline inquiring about available health coverage during August and September, with calls during the Back-to-School Campaign period increasing more than 830 percent in target markets and nearly 250 percent nationwide.
Learn what you can do to help promote the national 1(877) KIDS-NOW hotline
More than 425,000 Medicaid and SCHIP applications were distributed to uninsured and likely eligible families nationwide during the 2006 Back-to-School Campaign. The following state examples illustrate the scope of the state-wide coalitions:
Learn what you can do to help promote Medicaid and SCHIP enrollment in your area
The Covering Kids & Families Back-to-School Campaign received widespread media coverage nationally and in the campaign's eight target markets.
In addition to prominent coverage in the Dear Abby and Annie's Mailbox syndicated columns, the Covering Kids & Families Back-to-School Campaign generated coverage in 582 television, 421 radio, 328 print and 15 online stories in English and Spanish media outlets.
Stories appeared in newspapers including the Washington Post, Los Angeles Times, Houston Chronicle, Philadelphia Inquirer, Des Moines Register, Austin American-Statesman, Dallas Morning News, Las Vegas Review-Journal, Milwaukee Journal Sentinel, Arizona Daily Star, Arizona Republic, Seattle Post-Intelligencer, Seattle Times, Denver Post, Billings Gazette, and the Baton Rouge Advocate. Additionally, the Associated Press, Reuters and UPI ran stories on their wire services. Broadcast coverage was extensive, with stories airing on CBS, NBC, ABC, FOX or Univision affiliates in many local markets.
Visit the Covering Kids & Families Press Room for the latest news from the campaign.
More than 200 national organizations joined the Back-to-School Campaign and helped spread the word about low-cost and free health coverage through their Web sites, newsletters and member communications. The following is a sample of how some supporters participated in the campaign: