Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
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You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

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Meeting the Match: A Guide to Fundraising

Meeting the Match: A Guide to FundraisingThis toolkit is designed to help you with the task of raising additional funds to meet The Robert Wood Johnson Foundation's match requirement. It will take you through the basics of identifying potential sources, constructing a fundraising plan and approaching potential donors

Document Type Download complete kit (1.3MB, 138 pages)

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Table of Contents

Fundraising: Meeting the Match
Includes an overview of the Covering Kids & Families grantees fundraising efforts and reviews the Robert Wood Johnson Foundation's match requirements.

Fundraising: Key Principles of Fundraising
Guidelines for you to keep in mind while implementing your fundraising plan.

Fundraising: Assessing Funding Needs and Opportunities
Evaluate what you have to offer, what resources are available to you, and tips on networking.

Fundraising: Developing a Fundraising Plan
Background information on various types of funding sources as well as resources for developing your list of potential funding prospects.

Fundraising: Securing Your Organization’s Future
Learn the importance of follow-up and maintaining contact with potential donors, and what you can do to keep the funds coming in.

Fundraising: Preparing Your Approach
Details the importance of supporting materials, gives advice on developing a positive attitude toward fundraising, and lists tips on how to call your potential funders to make the "ask."

Fundraising: Corporate Funding
Increasingly, corporate executives and business owners are identifying ways in which their philanthropic contributions can help them meet financial goals. CKF may be a good match for them.

Fundraising: Foundations
Foundations are an important funding source for fledgling nonprofit organizations and new programs within established nonprofits because many prefer to support new, innovative initiatives.

Fundraising: Government Grants
Federal, state and local governments distribute more than $200 billion annually to support nonprofit organizations that provide programs and services to the nation’s citizens.

Fundraising: Funding from Other Nonprofits
You should consider asking other nonprofit organizations to provide some or all of the required match, particularly nonprofits that are part of your coalition, since they may be able to provide an emergency or one-time grant.

Fundraising: Individual Donors
Because individuals do not have to make contributions and, by law, do not need to disclose information about their gifts publicly, raising funds from individuals is very different than raising funds from institutions such as foundations and government agencies.

Fundraising: Events
A step-by-step guide to organizing fundraising events to help you meet your match requirements.

Fundraising: Elements of a Proposal
A detailed narrative and organizational description of the basic elements of a foundation proposal.

Fundraising: Resources
A detailed list of Web sites and state-by-state contact information for fundraising resources.

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