Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
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Are You Uninsured?

You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

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Promising Strategies

Major League Soccer (MLS)
Using a national sports conference to reach targeted families
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Placing Public Service Announcements

Placing Public Service AnnouncementsThis toolkit is designed to help grantees, coalitions and organizational partners develop, pitch, place and evaluate a Public Service Announcement (PSA) campaign.

Document Type Download complete kit (7.9MB, 53 pages)

Printable Print this table of contents

Table of Contents

Placing PSAs: Getting Started
From identifying media suitable media outlets to preparing your pitch, the first things you need to do to successfully place CKF PSAs.

Placing PSAs: Contact and Follow-Up
From distributing your PSAs to evaluating their impact, the second series of steps you'll need to take to successfully place CKF PSAs.

Placing PSAs: Promising Strategies
Promising Strategies to help you learn how to successfully place CKF PSAs.

Placing PSAs: Industry Profiles: David Ysais
PSA insights from David Ysais, Former President, National Broadcast Association for Community Affairs.

Placing PSAs: Industry Profiles: Harvey Dzodin
PSA insights from Harvey C. Dzodin, Former Vice President of Commercial Standards, ABC, Inc.

Placing PSAs: Industry Profiles: Polly Sherard
PSA insights from Polly Sherard, Former Special Projects Director, WJLA-TV (Washington, D.C.).

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