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You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

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Working with the Media
Getting Your Back-to-School Event on the Daybook

Related Materials

Document Type Associated Press: state-by-state listing
The Associated Press Daybook is an essential tool many reporters use to find stories.
File size: 35.8KB

Document Type Sample Talking Points
Be sure you are prepared to pitch: The story will be more cohesive is the messages included are used across stories.
File size: 33.3KB

Document Type Tools of the Trade
This presentation will walk you through the basics of media outreach, from pitching stories to developing on-message talking points.
File size: 807.4KB

Document Type Taking Your Media Campaign to the Next Level
This presentation details more long-term media strategy, including media budgets and planning.
File size: 7.1MB

Updated: 6.1.06      Printable Printable version

What is the daybook?

The daybook is a daily calendar of media events that are happening in and around a city or state. News services, like the Associated Press (AP), maintain a daybook and distribute it through their wire service to thousands of journalists nationwide. Media check the daybook several for the important events that their news organizations cover.

How can a coalition get its Covering Kids & Families Back-to-School Campaign media events listed on the daybook?

You must pitch your event to the daybook editor in order to have it placed on the calendar of news events for a specific day, just as you would pitch an assignment editor to cover your event. (See the tools at right for help.)

Pitching a daybook editor should not replace contacting local print and broadcast media outlets about your events.

Step-by-step guide for pitching and placing stories on the AP daybook:

1. Consider pitching events that include one or all of the following elements:

• Media-friendly activities or appealing visuals, such as a health/enrollment fair with activities for children and back-to-school checkups

• Participation by an elected official or well-known public figure

• A coalition spokesperson who is available to speak to reporters about your Covering Kids & Families Back-to-School Campaign efforts, Medicaid and SCHIP coverage, and new research that might be released

• Families that are enrolled for Medicaid or SCHIP coverage who can speak with reporters about: 1) the medical care they have access to through coverage; 2) the simplicity of enrollment; and 3) the peace of mind they have knowing their children have health care coverage

2. Prepare a news advisory with the who, what, when and where of your Covering Kids & Families Back-to-School Campaign event.

3. Find your state's bureau in the Associated Press State-by-State Listing or visit the AP Web site, to find the bureau in your area.

4. Contact the daybook editor, pitch your event and e-mail a copy of your news advisory to the bureau.

5. Follow up with the daybook editor to find out when your event will be listed. Note: When contacting local reporters, refer to the daybook listing in your pitch (e.g., "You may have seen our event in the AP daybook. I'm calling to give you additional information about our Covering Kids & Families Back-to-School Campaign.")

Update the daybook editor if there are changes in your event location or time, or if prominent speakers join your efforts.

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