Message Strategy Toolkit

Message Strategy ToolkitA clear message helps you focus on your main goal as well as work with partners, the media and families as you try to educate them about the Back-to-School Campaign. Learn about the importance of developing a concise, strategic message that will help people understand the Campaign and your efforts.

Document Type Core Messages for Back-to-School 2006
Use these updated, tested CKF core messages as much as possible in your communications and outreach materials and remarks.

Table of Contents

Message Strategy: What Is the Covering Kids Message Strategy?
The message strategy should include communications that are clear, concise, persuasive, and resonant with the target audience.

Message Strategy: Covering Kids Guiding Principles
Four guiding principles that every message should follow.