Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
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You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

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January 25, 2007

Five Guidelines for Developing Customer-Friendly Websites

Source: Southern Institute on Children and Families

Citation: Lane, Penny, Joan Winchester, Mercedes Blanco, Leslie Ford and Jim Palumbo. Five Guidelines for Developing Customer-Friendly Websites. Columbia SC: Covering Kids & Families National Program Office, Southern Institute on Children and Families, November 2006.

Five Guidelines for Developing Customer-Friendly Websites is intended to help state agencies and other organizations do a better job of helping people find information on the Web about Medicaid, SCHIP and other government services. The publication presents five guidelines that are critical for producing a customer-friendly site:

1. Make your site easy to find
2. Create a clean and uncluttered design
3. Write for your clients
4. Provide clear pathways for user tasks
5. Conduct usability testing throughout development

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