|Robert Wood Johnson Foundation :: Cover the Uninsured Week|
You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit insurekidsnow.gov. For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.
Arkansas - Arkansas Advocates for Children & Families
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Back-to-School Campaign Action Kit
No matter what your overall outreach strategy is, the Covering Kids & Families Back-to-School Action Kit contains everything you need to plan a successful media or outreach event. From available resource listings to how to pitch the media, and from brokering partnerships to evaluating your efforts, the Back-to-School Action Kit provides an overview of campaign strategy that will help you start informing parents that Medicaid and SCHIP are available for their eligible, uninsured children.
Download complete kit (7.6MB, 141 pages)
Going to the Community for Outreach Activities
Engaging the Business Community
Planning Health and Enrollment Fairs
Planning a Health and Enrollment Fair
Involving Sports in Your Outreach Efforts
Developing Media Lists and Newsroom Contacts
Do’s and Don’ts of Media Pitching
How to Set Up Editorial Board Meetings
How to Write an Opinion-Editorial
How to Write a Letter to the Editor
Pitching TV and Radio Public Service Announcements
Communicating to Parents about Income Eligibility
Getting Your Back-to-School Event on the Daybook
Pitching B-roll to Local Television Stations
Creating an Audio Bite Line for Local Radio Stations
Timeline for Media Outreach
Helpful Hints for Spokespersons
Working with and Selecting Families to Speak with the Media
Staging a Successful Back-to-School Media Event
Evaluating Your Efforts
Evaluation: What Should be Measured?
Evaluation: How to Start the Evaluation Process
Evaluation: Analyzing and Using Your Results