Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
|Robert Wood Johnson Foundation :: Cover the Uninsured Week|
You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit insurekidsnow.gov. For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.
New Mexico - New Mexico Covering Kids
Covering Kids & Families is no longer open to subscribers. Please visit covertheuninsured.org to sign up for e-mail updates on the issue of the uninsured.
Working with the Media
Generating positive media coverage about your outreach efforts and programs will help spread your message to the people who need to hear it the most. Understanding how to work with the media will help you pitch stories, generate press coverage, promote the proper message and, most importantly, spread the word about low-cost and free health care coverage. From sample press releases and advisories to tips on interviewing, this section will help you learn the ins and outs of working with the media, and will show you what you can do to be your own best advocate.
Available Tutorials on Working with the Media
Engaging the Business Community, Step 9: Working with the Media
AI/AN: Media Outreach and Promotional Materials
Pitching B-roll to Local Television Stations
Getting Your Back-to-School Event on the Daybook
How to Write a Letter to the Editor
How to Write an Opinion-Editorial
How to Set Up Editorial Board Meetings
Do’s and Don’ts of Media Pitching
Helpful Hints for Spokespersons
Developing Media Lists and Newsroom Contacts
Creating an Audio Bite Line for Local Radio Stations
Working with and Selecting Families to Speak with the Media
Staging a Successful Back-to-School Media Event
Timeline for Media Outreach
Message Strategy: What Is the Covering Kids Message Strategy?
Message Strategy: Covering Kids Guiding Principles
What You Can Do
Communications Action Center